When people think about being able to earn money online they usually rush through the first steps of creation and want to learn internet marketing. If you have not already created an online business then you have a chance to create an optimized presence. This will put you months ahead of your competition who just threw together a presence thinking the first words were not important. The first thing you should know about search engine optimization is it starts before you create your presence. Even before you sign up for wordpress.com or 000webhost.com (which both offer free web space) you should know exactly what words you would like to rank well for. A few more things you should know is the amount of marketing needed before reaching the top and the amount of competition for the keywords you have selected.

When I am thinking about creating a new presence the first tool I visit is over at adwords.google.com/select/KeywordToolExternal. This is where I do the majority of my keyword research all you need to do is type in a couple terms you are thinking about optimizing your website for and this tool will bring up the amount of monthly traffic the term gets in Google. When picking a term one of the deciding factors should be the amount of money you would like to make and the amount of time you are going to be willing to spend on internet marketing. For those interested in making thousands each month they will need to pick keywords which have over ten thousand searches monthly. Some of the terms with this amount of traffic include “make money online”, “internet marketing”, and other generic terms. If you are only interested in making a side income with your business pick words which only have a few thousand monthly searches.

The word you pick should be placed in certain places on your website. To understand SEO you should understand search engines and what they look at when they come to a website. Place keywords where search engines look to decide where the website or blog should be indexed within their index. Some of the most important places on a website in terms of search engine optimization include the domain name, headings, and the first paragraph of content. These are where you should place the keyword, but do not just repeat the keyword over and over. One problem that people run into when trying to optimize a website is creating the website for search engine rather than readers. If you want true success online and become an recognizable expert within your niche the blog or website you create must be targeted towards readers and not for search engines. What this means is you must be able to place the keywords you would like to rank well for without taking away from the usability, readability, or overall look of your website. When you add the words the first question you should ask yourself is if the words actually fit where you are trying to read them or does it make you look spammy. If you are in doubt about the location of the keywords remove them and place words which you think your readers will like best.

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During the creation of your website you should already know exactly what you would like to rank well for. There are many who will tell you to go after long tailed keywords because they are easier, but from my personal experience if you want to really earn money online the big generic keywords are by far the best. These are much more difficult to rank well for, but the reward is so much greater when you hit the top ten. The reason long tailed keywords are so easy to rank for is the search volume usually will not be worth the work. I found this out quickly with my website get paid to read email. There is only a couple thousand monthly searches which means at the very most I will make around a hundred or so dollars monthly if I reach the top ten. This amount is fine for a small income, but will not help when it comes to working at home full time. If you want to earn real money online then target keywords with over 50k monthly search volume then learn exactly how websites are ranked within Google.

The first thing you will need to do is decide which keywords you are going to rank for. When trying to decide on the keywords you are going to optimize your website for go to Google Adwords Keyword Tool. You can quickly find this tool by going to Google and searching for the term “keyword tool”. Type in a few keywords you think people would search for when looking for your website. This tool will bring up the monthly search volume of the term you search for and bring up 99 other terms closely resembling the term you inputted. Pick the five top terms which relate to your website and place them in the titles, headings, and within content. This will let Google know your website is about these and Google will index your website or blog accordingly.

After creating the optimized website the next step will be consistently creating keyword rich content and building links with the term between the anchor tags. These two things will be what determines your placement within the serps. Content should be your primary focus when it comes to keeping hold of a top spot within the search engines. If you create a truly authoritative article it will be linked to and continued being linked to for years. You should also learn how to create links for your website without needing amazing content. There are many different places across the web which will allow you to build keyword anchored links to your website. The first place you can go for thousands of free one way keyword text links includes directorycritic.com. After submitting to these directories you can start submitting articles to article directories and placing links in the authors resource. This will help you gain exposure as an expert in your niche and rise within the search engines.

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Having a business means that you have to have customers in order to make money and be successful. When you need local customers, getting them is not always easy, but with local seo it is.

You need to understand why this is so vital for your business. Knowing why it is important will allow you to see why you have to start using this marketing method right away.

First you need to know that SEO can also be referred to as search engine optimization. This is used on the internet on your blog or website to help attract customers.

This is a marketing method that is very effective for any local business owner. If you don’t know how to do it, there are people that you can hire for a reasonable price that can help you achieve getting customers through this marketing method.

The following are the most important reasons why you should be using seo for your local business.

One: There are search engines available that are used for local traffic. Plus, many people will search for local businesses using major search engines. When you use seo and target local customers, you will be able to allow them to find your business easily.

There are also many times that people from other parts of the world will be searching for local businesses to an area where they will be visiting. This will help your business be found easily by them.

Two: When you use seo for your business, it can easily help to increase the popularity of your business. People like to be able to easily find businesses and these days, the internet is one of the first places they will search.

By getting your business online with a website, you will be putting your business within easy reach for them. Plus, businesses that provide information online about their business are more popular because it lets the customers know important information about your business before they become a customer.

This gives people the comfort of knowing more about a business before they decide to use it.

Now that you know these main reasons, it is important to understand that you need to find someone who can do seo locally for you effectively. If you prefer to do it yourself, then take time to learn how first so you can be sure you are doing it right.

Local seo is definitely worth the time and money spent for any business to bring in local customers. You just need to decide now if this can help your business. If it can, then get this marketing method going right away so you can start seeing an increase in your customers as soon as possible.

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SEO is a method used to give a particular website and its content better ranking in a search engine’s query response listings. It usually tries to give websites an edge over others, particularly in those organic or crawler search engines.

Organic searches are those listings yielded without payment; crawler search engines simulate the act of crawling through the web and following links through to their respective web pages.

SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings.

SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client’s keywords, as well as crawler search engines, which are search engines that literally crawl through web pages.

Ranking position is not something fixed. It is determined from few hundred parameters most of which are not known to the public. There is also some amount of randomness that additionally complicates evaluation of SEO activities.

The best way to detect any wrong SEO approaches or positive changes is to track positions on a daily basis.

Some things to avoid are continually repeating keywords. Whether or not it is in the content or tags doesn’t matter. Another is participating in too many link exchanges.

SEO is a uniformed process of several methods that are important for search engine listings. Unless you are a specialist in SEO you should consider consulting with a reputable company.

Search engine marketing company is a common term today. However getting top Google rankings is not rocket science. We need to apply search engine optimization effectively on our website.

They are many SEO techniques webmaster use to improve their rankings on organic searches. In this article, we look at one small aspect of the website that can improve our rankings by several fold. Content. Just by tweaking the content of your website, you will be amazed how your rankings can improve by leaps and bounds.

The second way to use keyword SEO is by using keyword density, this is where you can mathematically work out the % usage of your keyword in relation to your text. Monitoring and adjusting this will help you work out the keyword density that is “optimal” for your keywords.

Getting high rankings on keywords that have a lot of search is the primary purpose of SEO techniques. If your site get high rankings on keywords that have a little search, your website will not get visitors.

A good example of how to use keywords in content can be seen right here. The topic of this article is how to improve SEO company rankings. While providing the reader with valuable information on how to improve their chances of getting high results in search engines it is also doing something else.

If you are providing content online or are maintaining and operating a Website or a blog on your own, you should aim to make the search engine ranking of your site high. That is because as search engine rank of the site surges up, the more opportunities and chances it would have to generate income.
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Enter a phrase or word or a sentence into the search field of a search engine. You will be astonished to find as many sites as the population of the US based on your search input. However, even though the engine found so many sites, it always shows only a few of them in the first and second page. This is because the search engine goes through each and every site and ranks them according to the keyword density, image information, the number of inbound links and many other criteria. Luck has got nothing to do with the sites that came up on the first page. In fact, a term called SEO does this for a website. SEO stands for Search Engine Optimization.

For any webpage, there are basically two types of optimizations namely On-page and Off-page SEO. In on screen optimization the keyword density is improved on your front page or home page and other pages. Even your content is also restructured in a manner that will allow search engines to easily index them. As the name suggests, all the optimization work happens within the website. This includes restructuring the main page and the content page as these two pages hold the maximum weight in a search engine. Furthermore, in order to make it easy for the search engine spiders to index your page, keeping the readability factor of the pages are also important. It is not only important to keyword orient your text on the site but also to make sure that the proper heading tags and sub-heading tags are used as well as the proper tags are used with images in order to increase their chance of showing up in a search related to the tag.

In off page SEO, efforts are taken to improve the rating of a webpage through building a social network. This includes broadcasting through social media websites such as Linkedin, Facebook, YouTube etc. Other than this the number of inbound links that you have from different websites also determine your eventual rank on a search engine. One method that is employed by many product related websites is the use of articles and blog sites or mini-blog sites to promote a certain product or service and then attach a link to their website. This ways, the traffic that reads this writing will feel obliged to visit the web site and at the same time, the ink becomes an inbound link. Another method of off page SEO is to use the power of affiliate marketing to not only get more customers through the search engines but also indirectly through other websites. As an affiliate member of yours, these websites will advertise your website on their home page and in return will get paid for every visit that your website gets through the other site.

Most companies that excel in SEO prefer to employ both the tactics over a period of time to get it to the top of the search pages. These companies take your websites for a small duration, alter the arrangement and keyword density as per the data on your products and services, then send them off to search engines to get them indexed.

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What is the most important aspect of any income generating website? The visitors, right? Sure, you can have a great looking website with plenty of usability and profitable potential, but unless that site is receiving ongoing streams of targeted web site traffic, nothing will happen. A income generating website is only as good as its ability to generate traffic, and that is why harnessing the power of search engines is such a magnificent thing for website owners to do.

The search engines provide a good way for website owners to drive centered free traffic ever to their sites. Thousands of people search the web each day to find the information that they are seeking, and a lot of them use search engines to weed through the uncountable millions of websites on the web in order that they can find precisely what they want. If you’ve got a web site, what better method to get visitors to it than to have them find it through the engines?

Sure it needs time and work to building a search engine optimized website, but the results are definitely worth it. Once your website gets found, listed, and ranked well, it’ll get ongoing traffic on complete autopilot and without any advertising costs. And as you continue growing your website, adding new content, and creating a broader presence on the net, you may enjoy more visitors over a period. Investing time into a search engine friendly site is easily worth it.

When it comes to mastering the search engines, content is king. Content, the information provided throughout your webpages, is the bedrock for S.E.O success. Without adequate content, getting any traffic from the search engines ( without stumping up for it ) is virtually very unlikely. The content of your website has a number of valuable roles. Many of us attempt to cut corners when it is time to develop their content, but they don’t get the results that they want. It can be a lot of work to add masses of fresh content, but it is important.

The search engines run on content. They scour the web and go through millions of internet sites, and then they make it simple for folks to find the info they are looking out for. The more content you have on your site, the more the search websites will recognize you as a valuable resource. And, your visitors need to read unique, educational content, explaining why they visits websites to start with. It total, a domain with great content ( engaging, informative, relevant, and not copied from other sites ) won’t just be more effective at creating traffic from the search engines, nevertheless it will keep folk coming back continually. Great content creates a snowball of traffic that may just continue growing.

You’ll also have to employ keywords as you create your webpages. It’s best if individual pages use their own unique keywords, or a few at most. You can create content web pages based on all the different keywords you opt to use. Be sure and choose conscientiously nevertheless , as most webmasters do not take a little time to research the most profitable keywords. A profitable keyword is one that’s both low in competition and high in demand. That suggests that you need to use search terms that are search often but that are not used on many competing web sites.

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Whenever you’re first starting an online business and you make your very first internet site it can be a difficult task, particularly if you’d like your website to get seen. The key to getting your brand new website noticed is making your site SEO friendly. SEO simply means Search Engine Optimization and is the way that search engines find prudent keywords within your website so that they can list your website.

In order for your site to be at the top end within the search results list you should make available as many pertinent keywords as possible that the web crawlers can draw on to list your website. Allow me to share some simple steps that will help you develop a SEO friendly website that gets you excellent results.

Be very creative in your keyword research. This is the number one most important rule in crafting an SEO friendly website. Ahead of setting up your strategic keywords, search through the search engines like google and see what terms your competition is incorporating. You will also need to be sure that your keywords are unique to your business. If you’re still uncertain of what keywords and phrases you ought to draw on for your online business, you’ll find sites available to assist you, like Word Tracker for instance.

Make certain that your content for your website is relevant. The content of your website is the next most important element of creating a thriving SEO friendly website. Your content must also contain title, description, and keyword tags that match your content. Relevant content with good tags can help where in the list your website will be found. The better your content the higher you emerge.

Make your website easy to use. Be certain both people and search engines can use your site easily. The best way to accomplish this is to plan your website before you construct it. When you do this make sure you’ve integrated sitemaps which should be in HTML in addition to XML format. Use quality website building software to ease the process.

Make certain every page of your website is unique. It is very important to avoid using duplicate information on all of the web pages of your site. Make certain each page has its own title, but additionally keep your tactical keywords within the title. Add new website pages regularly to target new members. Also you should keep an eye on your competition and keep your webpages updated so you can stay above them.

Building an SEO friendly site can become challenging and perplexing. Nowadays, there is internet marketing software that can help you in making your site SEO friendly. A few are free of charge and some have a price tag, but most all are economical and well worth the investment. So do not let the difficulty and perplexity prohibit you from being successful. Use the exact same search engines you’re trying to get listed in to help you pinpoint solutions to any problem you come across.

With the appropriate knowledge and tools, the vastness of the Internet can be transformed from an arid wasteland into a fertile oasis. At first, the sheer size and abundance of the Internet may seem more like jungle, teeming with life and opportunities. Demand is high, running costs are low, and access to people seems limitless.

The problem is, you’re hardly the first to come to this realization. The first critical realization for anyone wishing to establish a platform online is the following; the jungle might as well be a desert unless you specialize. In this article I will detail how to begin to build a solid platform that will allow your venture to grow exponentially, gather interested, targeted traffic and allow you to broaden your oasis until the desert becomes a pasture.

For the remainder of this article, the arid wasteland will be known as competition (or saturation — take your pick), and the oasis will be summarized by the term niche.

If I build it, will they come?

Perhaps — given enough time. But don’t count on it. Popular search engines such as Google drive the majority of most site traffic. Traffic which originates from a search engine query is known as organic traffic, and is absolutely critical in determining the fate of most online ventures.

There are many factors which influence how well a given blog ranks in the search engines for any particular query. One of these is time. Thus, old domains have some inherent benefits in terms of search engine ranking.

But in terms of importance, the first issue we need to deal with is telling major search engines the basics about who we are, and what we do.

Keyword Research

Keyword Research should be considered the foundation of any online venture, and should be completed before anything tangible is even considered. But what are they, and why are they so important?

Keywords are how search engines decide what your blog is about. Google uses a veritable horde of bots (or crawlers), which are small autonomous scripts that browse the Internet and categorize blogs based on content. One of the most important data collected are links, which give Google an educated guess about what that particular blog is about, and how relevant it is to a particular search query. For instance, by including the following link: internet site marketing, I am telling Google that the landing page in question is related to that keyword phrase. If the landing page in question has content that matches the anchored text in the link (the keyword phrase), then Google will take note and list the site on its index in for that particular search.

Important: Due to the fact that we’re just starting up, our back-links will be few and far between and Google may have a hard time finding us at all! Thankfully, the anchored text in a back-link (the keywords!) also tells Google what OUR website is about, not only about the destination. The process by which we ensure that our landing page contains keywords relevant to our content, and the content of our link destination is a part of what is (I’m sure you’ve heard of it) known as SEO (Search engine optimization). But more on that later. 

Keyword Competition And Website Authority

It’s time to plan our company. In this case I’m going to start a business that sells Top Hats. So, if we employ what we’ve learned so far, you would probably advocate adding the following keyword to our links and content. But that’s because you’ve already forgotten the first lesson in this article, which is “specialize”. 

You may think that selling top hats is already a fairly specific niche. But a quick Google search (picture to the right) informed me that for that roughly 14 million other pages are competing for that particular search term phrase. No, that isn’t good. 

Creating our oasis

Attracting any attention at this point may seem difficult at best — but don’t despair. Efficient Keyword research separates the men from the boys (pardon, if you’re female), and we’re going to go through it step by step.

The first thing we need Is a free keyword tool (there are some amazing and highly prolific commercial tools — but for now, let’s stick with a free one), one such tool is Google’s very own search term finder.

The first thing we want to do is enter our broad keyword into the search term box on the left so we can get some ideas. Bear in mind that researching keywords can become complex, and that this is an introductory look at the process which excludes a lot of valuable data, But that will come with time.

SEO (Search Engine Optimization)

In theory you can build a blog revolving around a dozen keywords. When starting, I recommend researching and building around a handful only (if successful, you can branch out gradually and target more competitive search terms). While we’ve discussed the role that links and anchored text have, they are not the only important tools with regarding clever SEO.

To the right I’ve posted a couple of articles that will guide you through the specifics. One part of SEO that I did want to mention was that of meta tag analysis, since it contains elements of what we have already discussed.

Meta Tag Analysis

Meta tags are snippets of code that are invisible to the browsing end-user and are specifically planted for search engine crawlers. They house important information such as keywords, content description and authors, I mention this because most layman webmasters ignore the power of meta tags, simply because they aren’t aware they exist.

Bear in mind that these tags, as with your search terms, need to be relevant to the content of your landing page (or page). 

Creation and Installation

In order to correctly install the tags you will need writable access to your landing page’s template. The following code needs to be inserted in the tags at the beginning of the document. Here is a bare-bones example of an HTML document layout and where you should insert your code.

“open bracket”head>

“open bracket”title>Your title
“open bracket”/title>
“open bracket”meta name=”description” content=”Describe your blog here”>
“open bracket”meta name=”search terms” content=”keyword1,search term2,keyword3″>
“open bracket”/head>

“open bracket”body>
Rest of Page Goes Here
“open bracket”/body>

“open bracket”/html>

Now that you have these tools I hope you are able to turn your landing page into a passive income generator and possibly create passive income streams to make money online.

Within the following few weeks, Brian Johnson, the creator of Commission Ritual and Search engine marketing Press, is planning to launch halloween super affiliate. The course will teach you how blogging from the halloween niche can assist make you a ton of money. If you’ve a small company weblog, or are thinking of commencing just one, you must be aware of the methods it is possible to use your website to drive visitors to your website. It’s simpler than you think.

The first factor to fully grasp about your blog is that each entry is counted as 1 Internet web page. Even if you’ve your blog set to display 10 blog page posts about the exact same page, every of them is counted being a separate Net page through the search engines. Which is why it is important to treat just about every website entry as an Seo device. The following suggestions must be kept in brain for every single website entry so that you can optimize them for the lookup engines and drive additional targeted traffic to your website from your blog.

Optimize every one blog page submit close to an individual key word. Make certain your key word is inside your blog page publish title, preferably at the starting. Use subheads with or tags that also use your search term. Comprise 1-3 key word links (anchor text) in your weblog posts. Sign each website post using a signature website link that uses your search term. Use bold and italics efficiently to emphasize particular keyword phrases and words. Be sure to ping the sites. Include things like tags for all of this weblog entries. Use groups effectively. Make links appear organic by linking to internal internet pages of your website. Be certain to verify out our awesome halloween super affiliate web page, mainly because we explain how HSA teaches you all of these elements in far better detail.

Because each weblog entry is really a separate Web web page, the lookup engines will crawl them and index them just as they do your Web internet pages. Optimize each and every a person heavily close to a specific key word associated to your website and which is an additional doorway into your site for every one web page indexed at the seek out engines. Also, by adding anchor text to a couple of people keyword phrases and pointing people back links to appropriate internal Internet pages of your website you might be enhancing the Website positioning effect of your respective blog entry. A poll of top Search engine marketing experts by SEOmoz revealed that a majority of those people Website positioning specialists mentioned these type of key phrase hyperlinks are amongst the best 10 most important Search engine optimisation elements for ranking Net pages. Do not give up on keyword phrases and anchor text.

You’ll also want to include things like search term tags with each blog page entry. All those tags will probably be utilized by the research engines to index your webpages appropriately for the keywords and phrases. Also, social bookmarkers will obtain it less complicated to tag your blog entry if they like it and this makes it much easier to share between their social group.

Your webpage category must indicate an essential element of interest too. In contrast to tags, you must only pick a person category for every one blog submit. Do not use “main” or “uncategorized.” Individuals are too generic. Use a certain keyword-related class as which will make your website posts extra crawlable through the search engines.

You will find additional than 100 blog sites that it is possible to ping to let them know you may have updated your webpage. I recommend you do this every single time you update your blog page. With WordPress, and several other blogging application platforms, you may input each directory into a field and the software program will send out an automatic ping every one time you update your website. Should you aren’t using WordPress you must go to Ping-o-Matic and use it to ping your web site for totally free.

Finally, if you sign your blog page posts with a keyword-rich signature that factors to some applicable inner web page of your site, this will make your website far more crawlable and give you an additional anchor text link. Use something like, “Find Out Extra About Search phrase.” Then add an additional link that details to your home web page. The significant point to remember about keywords and phrases and back links, whether or not on your blog or your site, is to create them seem organic. The advantages are enormous. If you are even remotely interested, you owe it to yourself to take a take a look at the page we produced about Halloween Super Affiliate.

When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature – people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO.” Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.

A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable – if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?

The truth is that SEO companies do not control the major search engines, and any firm that claims to have a “special relationship” that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.

What follows is a partial list of some of the more popular types of guaranteed SEO out there – some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.

Questionable Guarantees

The “Leprechaun Repellent” Keyphrases Guarantee

Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it’s all about, right? Isn’t that the goal?

The answer is an emphatic “No.” Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It’s quite simple to guarantee top positions if you choose non-competitive or obscure phrases – for example, “leprechaun repellent.” Want proof? Enter “leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat – if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).

It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won’t send you quality traffic. They likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. “Leprechaun repellent” practitioners will embrace them – it allows them to attain their worthless guarantees.

There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!

There are really only three major search engines at present – Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones.

The “Company Name” Guarantee

There is also a common guarantee that shady SEO companies will use that guarantees that a company will show up for a search on its company name. This, much like the “leprechaun repellent” flavor of guaranteed SEO, offers no real value. Sure, if your company name is “Acme,” it may actually be competitive – but chances are that if your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides only a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge impact on your business.

The Pay-Per-Click Guarantee

Some SEO companies will offer guaranteed SEO services that promise top positions for certain keyphrases on popular engines, but they are counting on dealing with prospects who do not understand the difference between natural search engine results and pay-per-click (PPC) advertising. With PPC, it is very easy to guarantee a number one result, but this result will appear in the “paid” or “sponsored” results of the engine. Say, for example, that your company installs custom swimming pools. While a competitive phrase like “custom pools” might be difficult to achieve in organic results, the SEO company is not concerned with organic results. All it has to do is outbid the current highest bidder (using your money, of course), and your site will show up as number one in the “sponsored” results. Studies have indicated that sponsored results are held in a lower regard than natural results by savvy web searchers who recognize them as advertising. Also, as soon as you stop paying, your ranking disappears.

The “Submit Your Site to 50,000 Search Engines” Guarantee

There are many variations on this offer, primarily involving the number of engines promised. Regardless of the number, this is probably the most pervasive and persistent type of “guaranteed SEO,” and it is basically a scam that preys on ignorance.

Companies that believe that they have high quality websites are predisposed to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. However, search engines measure quality in a much different way than a website owner does. A properly optimized site does not need to be submitted to search engines at all (I refer to actual “spider-based” search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own.

This “solution” offers no real value, except of course to the SEO companies offering the service. Also, as previously mentioned, there are not 50,000 search engines – or at least 50,000 search engines worth worrying about. Do SEO companies that offer this service meet this guarantee? Certainly – they use automated programs to do the submissions. Is this type of guaranteed SEO worthwhile? Not for search engine positions, but it may keep leprechauns at bay.

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