Writing articles is easy. You may not think so, but you don’t have to be Shakespeare! Write in plain conversational English, and write articles that people will find interesting and therefore read.

Article writing is just information-based marketing, which means that you are giving out information and making it interesting enough to convert readers into visitors to your site and then converting them into buyers of your product.

There are various tools available for article submission that you can use to make the process of submitting their articles more easily, but I prefer the manual approach, as it makes my articles more distinctive, and not duplicated all over the web.

What are the usual mistakes that people make in writing articles and submitting them to article directories?

1. They make the reason to promote the articles more important than the reason to write them.

There are three key reasons why you are promoting your site; getting people to visit your site, generating leads for future email campaigns and selling your product. But unless your article is interesting and informative, it will fail to achieve any of these objectives because no one will be interested in reading it.

There is only one reason why you write an article, and that is to inform and interest your audience.

Your objective is to get people to read what is in your article, and make them interested enough to click on your resource box at the end. You can only achieve this by producing good content. Therefore make this your focus.

2. Not fully using the promotional opportunities of article marketing.

You already know that writing articles will generate links back to your site. But you can also get more visitors from the article content as itself, through search engine optimization.

Do keyword research, using Wordtracker or Google itself, and mention those keywords at strategic places in the body of your article. Just be sure not to overdo them so that your article doesn’t become stilted, and the keywords too obvious.

Remember that article marketing is not just about getting the links back to your site from your bio box. A big part of article marketing is to get your article picked up by publishers with a large readership and thus leveraging the value of your article. If the article is also on your site, you will also get better search engine results.

Start out with an article marketing plan and ensure that your article will serve its intended function, which if you recall is to inform and interest your readers.

3. Publishing content that does not help your readers. As we have seen, in the process of writing articles, you may be wrongly thinking that their only purpose is to get links back to your site, and therefore more visitors and thence more sales. However, not all article directories are going to automatically accept your content without having a human review it before publication. Most of them have some guidelines and specifications on the article submission. Some allow affiliate links within the article, some don’t, for instance. This is why I prefer to submit my articles manually, so I can tailor it to particular directories.

You can leverage the power of your articles by writing articles that the directories other people will want to download for their own site. All it takes is one publisher with a large readership to increase your potential audience many times.

After all, the main purpose of directories is to provide webmasters with content for their sites, not to provide an advertising outlet for its authors. Therefore you must write the articles that webmasters actually want to put on their sites if you want your article marketing to work in the most effective way. So therefore obey the directory standard guidelines, spell check your article, do your research on a topic that people will want to read about.

Also remember that if all this seems like a lot of work, you can always hire a ghostwriter to produce a good content for you. This is what successful marketers do – they know that their strength is marketing, not writing articles.

In the end, it is all up to you. You can choose to get a little exposure from increased links back or enjoy a lot more exposure from taking the time to produce quality content.

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There is a right way and a wrong way to use keywords in your submissions: Use them correctly, and you can help your site rank highly for your keyword terms. Use them incorrectly, and you could hurt your cause.

But don’t be afraid–You do not have to have to be a SEO guru to use keywords successfully in your articles.

Here are 10 essential tips for using keywords correctly in your article submissions:

#1 Variety is key–don’t use the same keyword all the time.

#2 Develop a list of 20 or more keyword phrases to work from.

#3 Don’t go overboard on the keywords–a good percentage to stick to is 3%, but keep in mind that individual publishers will have their own limits.

#4 You can use semantically related versions of your keywords–it does not have to be the exact keyword repeated over and over again. For example: race cars, racing cars, race car gear, how to race a car, etc.

#5 Update your keyword list regularly. Every few months conduct your keyword research again, and be sure that your keywords are still current.

#6 Long tail keywords are great as article topics.

Long tail keywords are 3-5 words long and are very specific, while your core keywords are 1-2 words long and are more general. Long tail keywords tend to be less competitive, so it can be easier to rank highly for them. Research your best long tail keywords and try to write articles around those very specific topics.

For example, if your long tail phrase is ‘long distance running shoes’, you could write an article about how to shop for long distance running shoes. Do this for all of your long tail keywords to create blanket coverage for all aspects of your niche.

#7 Use keywords in your title, when appropriate.

Your title needs to describe what your article is about, so you can only use your keywords in your title when the article is also about the keywords. For example, if your keywords were “chocolate recipes”, and your article was a review of various baking pans, it would not be appropriate to include those keywords in your title, because that’s not what the article is about. In order to include the keywords “chocolate recipes” in your title, your article would need to be about chocolate recipes.

#8 Your resource box is a prime spot for using your keywords, but you need to be careful. In an HTML resource box do not hyperlink the same keywords every time–switch things up!

#9 If you will simply write on the topic of your website, then your keywords will likely naturally pop up in the article.

#10 Don’t forget about your article summary (aka, the short description). Article summaries will often appear in search engine results, so that’s a great spot to use your keywords.

A keyword rich article does not have to sound awkward–if you use your keywords correctly, no one will be able to tell that you’re targeting certain keywords. They’ll just think that you’ve written a helpful article.

Using keywords in your articles is not hard, but you do have to be careful to focus on quality and readability, and exercise some restraint. If you follow these 10 tips, you will create keyword rich articles that are a pleasure to read and are easy to write.

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There are numerous advantages of submitting your own articles to article directories but before we go into the advantages, what really are article directories?

Article directories are simply database websites that collect, compile, type the articles to their very own categories and make these articles out there to the public. The public can then read these articles free of charge or reprint them based on sure guidelines.

There’s countless variety of article directories nowadays. Most of them are offering free membership to authors to submit their quality articles.

Briefly, this needs to be excellent news to site owners too, who’re in search of content to share with their mailing lists, as these article directories provide an amazing one-stop useful resource to deposit and find articles.

Now, in case you are an author, you shouldn’t just write articles and preserve them to yourself if you wish to get tons of readers to read them.

You want to get your articles distributed throughout the net. One nice method to do it is by submitting your articles to varied article directories.

Let’s see why you should submit your articles to these article directories:

1. You’ll set up your self as an skilled in your area.

For instance, if you are a well being care provider specializing in most cancers remedy, you might write 500-word articles about mesothelioma or breast most cancers and how one can stop them. The more you write, the extra exposure you’ll get and folks will take a look at you as a knowledgeable particular person in your area.

Some article directories record high contributing authors and when people see your title among the high, not directly and subconsciously, they’re going to have a notion that you recognize what you speak about.

2. You don’t have to pay for promoting anymore.

Web publishers and ezine house owners are hungry for contemporary, quality contents. Simply give them what they want.

Where do these publishers search for articles? Many will find them from article directories.

When you write good articles, these publishers will possible be very happy to forward your articles to their mailing lists. With a single article blast, you might doubtlessly reach tens or tons of of hundreds of readers for free.

Article listing house owners, at the same time, are also actively advertising their article directories. This implies your articles associate with their marketing campaign as well.

3. Your articles could be your viral marketing tools.

There are article listing house owners who accomplice with other webmasters to distribute articles to many other websites. You submit one article to a listing and that very same article appears on many other websites at the same time. This know-how is known as RSS (Really Easy Syndication). Should you did not know but, the power of RSS is simply amazing. Large websites will potentially pick up and publish your articles on their sites.

Some site owners will pick up your articles and ahead them to others, who forward them to others again. Quickly, you may discover your identical article has been printed on lots of of websites inside days. It is that possible.

4. You presumably can generate massive site visitors to your website.

Search Engines love article directories as a consequence of their contents and, usually, established directories obtain large hits from Google and Yahoo. You could piggyback the site visitors acquired by these directories by depositing your articles on their databases. Those that visit these article listing websites will doubtlessly learn your submitted articles.

Just be sure to have a website to advertise and you’ve already positioned a link back to your website in your signature file on the finish of all your articles.

5. You probably can generate sales even when you do not have a website.

In case you are an expert in your area, individuals will learn your articles and take heed to you. Now, when you refer your readers to any product you recommend, your suggestion won’t appear like a sales pitch to them anymore. It merely is a solution to their issues, but be very careful with the method in which you suggest products in your articles. Most article directory owners don’t like blatant commercials in the articles.

This is the perfect part. If you don’t have an internet site, guess what? The article directories shall be your websites. Your articles will possible be hosted on these article listing webservers for free.

To get website visitors to contact you, go away your cellphone number, e mail deal with or any particular directions to contact you in your signature file.

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In my previous article I talked about how to write a compelling Author Bio. In this article I’ll talk about where to submit your articles for the best results.

Where to Submit Your Articles

There are literally hundreds of Article Directory Sites out there but I am going to concentrate on the two I use most.

Ezine Articles

EzineArticles.com is the premier and most important Article Directory. Now that’s not just what I think, it’s what Google thinks and that’s the most important thing. Google regard Ezine as an authority site and crawl it very regularly.

A properly targeted and optimised Ezine article is still one of the best ways to get on the front page of Google. They can be displayed in as little as two days and will hold their position in the natural search listings against just about anything.

So why does Google love Ezine so much? The reason is simple, every article submitted is reviewed by a real human being before being published. These reviewers are tough but fair and they do NOT allow merchant links of any kind or duplicate or poor content.

You must write good quality articles for Ezine. If you do you will be given ‘Expert’ status. (You can get this with your very first article.) Once you have written 10 ‘expert’ articles you can then apply for ‘Platinum’ status.

Platinum status has real value not just kudos.

Platinum level authors receive priority treatment and once you have that under your belt you can submit any article on any topic and it will be reviewed within 24 hours.

Until you get platinum Status you may have to wait several days for an article to be approved. Don’t let that put you off from starting with Ezine. Keep going until you get upgraded. It’s well worth it.

Some Tips for Ezine

1. Do not bombard them with loads of articles at once. They will think you are spamming.

2. However they absolutely love Article Series and encourage you to write them.

3. Maintain the highest quality with your articles at all times. Even when you get to platinum level.

4. Only use original content.

5. Don’t even attempt to sneak in links to your merchant. Only link back to your blog or website.

6. Don’t write salesy type articles, promoting either yourself or a product

7. Don’t make mistakes! Check and double check your article prior to submission or you go back through the approval process again if you make even the slightest change later on.

Go Articles

1. GoArticles.com does not have the same authority as Ezine but it does have a number of uses.

2. You can add merchant links to your articles but don’t over do it.

3. You can do product reviews

4. The approval process is automated and instantaneous. But you won’t see your article displayed for 24 hours.

Some general points on submitted Articles

Once submitted your article becomes public property but you own the copyright. Anyone can take your article as it is and place it on their own website or blog. But they must retain you bio (and links) and credit you as the author.

In Ezine, you are given stats on how many times your article has been published in this way but not who by. Getting you articles published in this way is great…your message and links are spreading.

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The prevailing, generic internet marketing advice in vogue right now is that you need to syndicate your content. In other words, submit your articles to content directories and syndication hubs in order to win new traffic and links to your website.

The problem is that most new online business owners looking for solid step-by-step advice on how this is practically accomplished are turning up little more than the advice above.

People in the know have been there and done that. In fact, although article syndication is all the rage these days, expert internet marketers have been doing this for years. The system of getting the most out of syndication is a bit more advanced than simply paying someone to syndicate your content for you, to say the least.

Something to consider is that article dispersal hubs (article directories) come in all shapes and sizes. And some are far more advanced than most.

Consider the fact, which you might not have been aware of until now, that just getting your articles posted on a bunch of directories doesn’t necessarily mean you are getting your articles read in great numbers by your target market.

Surprised? You shouldn’t be. Think about the old link farms. It was awhile before anyone realized that no one in their target market was actually seeing their links! Certainly no one from their target market. Yet it was all the rage in its short-lived days as a top-notch marketing tactic!

The same can be said of most of the article directories on the web today. The two main visitors of such directories are website owners looking for content for their sites and authors looking for places to get published.

If neither of these groups are your target market, you are in big trouble if your articles only get syndicated to directories and no further.

The real point of syndication is consumption of your information by your target audience. Followed by a click on your link in the byline of your articles. A side benefit is any resulting search engine boost you might get for your site, but it is far less than most experts are telling you.

You see, when you submit your articles to the average directory they simply sit there and go no further. The average directories get little or no traffic and they do not in turn promote themselves properly through RSS feeds to bring your articles any real exposure.

The directories that give you the most bang for your buck are the directories that further syndicate your content through RSS and newsletters for each topic for which they accept articles.

What you want to look for are directories that are promoting your content actively and promoting themselves professionally. Look for directories with pagerank and high traffic stats and you can easily forget about any others.

In fact, just one submission to one high traffic, RSS feed-enabled directory can net you more traffic and backlinks than most of the rest of the content directories out there, since most of the others are small sites with article scripts put up by amateur marketers.

So when choosing places to spend time hand-submitting your content for the widest distribution possible, make sure you check to make sure submission is even worth that valuable effort. Check each directory’s pagerank and traffic stats before you waste time submitting your content to a black hole.

If you are going to use a service, carefully go through their stated list of submission sites before paying them a dime. Like the useless “search engine submission” companies that say they will submit your site to 7 zillion search engines (when there are really only a handful of real search engines on the web) many syndication companies pad their submission list with sites where no one will ever see your article or click your link.

Also, any syndication or PR specialist worth their fee should syndicate your article content through their own RSS feeds and have a popular site themselves. If not, don’t think they are going to do any better for you if their own site lacks significant traffic and pagerank.

You only have so much time each day to spend getting the most out of your efforts. Simply submitting articles to a huge list of directories expecting large amounts of links and traffic to come your way in the coming weeks is a loser’s bet.

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When choosing where to submit articles authors are now spoilt for choice. There are literally hundreds of article directories to chose from. Which one should you submit your articles to and why?

Many authors chose just one directory to submit their articles to. They have a favourite because of its format, size or layout. There are many advantages and disadvantages to submitting to different article directories.

The huge directories like ezine@rticles are a great place to submit your articles to in that the site gets a huge amount of traffic, is very well laid out and has a high credibility rating across the internet – proof of this is the number of people who choose to display their “featured on ezine@rticles” or ezine expert badges on their websites, although they are trading off traffic to the article directory they get in return the kudos of being considered as an expert and listen who should be trusted and listened to and this can result in a higher conversion rate in sales or join ups. The disadvantage of submitting to a large article directory is greater competition from other authors. However the general rule is the bigger the directory the more views your articles will get. Also the link rating of the directory may result in much higher search engine results. For example if you are an expert author on ezine@rticles and you type your name into google you will most likely come up as the top search return (great for the ego). The huge directories have a multitude of topics to submit to, however other directories have gone to the other extreme and limited their topics to a niche area, hoping to dominate a small section of the market. Sites like article garden takes articles on geared towards sustainable living, organic gardening, etc.

Smaller general article directories like article-gems have less competition and can result in a close relationship with the editor. It can also mean rapid article approval. It can also lead to a tighter sense of community and more comments on articles or authors replying to one another through articles. Hence you may see an article on one topic and very quickly get another article arguing the opposite point. This sort of interaction is not generally seen on the larger directories. It can also have other advantages in relation to RSS feeds and the like that you articles can be quickly disseminated with little competition from other authors. These smaller directories may also have easier submission guidelines or be more open to negotiation on content i.e. lower rejection rate. However these directories also tend to have lower visitor numbers than the huge directories.

Some article directories like articler offer authors a 50% split in Google revenue. This can be a nice additional income for the author and represents direct income from article writing. This does mean though that the directory operator has less money to advertise the directory and therefore your articles on the internet, which can be a disadvantage.

Some authors simply advise submit to as many article directories as you can. There are a couple of disadvantages to this. Very quickly you will learn that this can be a huge time consuming exercise. Also search engines tend to ignore duplicate content therefore your article may only come up once on a search. I would argue despite these considerations the more directories you can submit to the better – not every directory has the same traffic, nor do they all submit to the same RSS feeds, therefore ‘spread the love’ as it were. In order to overcome the time consumption aspect there are numerous programs downloadible over the internet which can greatly speed up the process. These once set up can mean you can summit your article to hundreds of directories at the simple click of a button, which leaves you more time to concentrate on writing the articles and can result in a huge increase in traffic to your site and a large number of backlinks.

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Now that you have started article writing in a big way, you should know what your next step should be. Your articles, no matter how good or interesting, are no good if you do not show them off to the rest of the world. So what is the method to do this? Well, the vital thing for you to do now is to market your business by distributing these articles to several online article directories. The more, the merrier!

The resource box at the bottom of each article lets you talk about yourself and your business. This means, you get that many back links to your website, which translates into more visitors to your site.

Conduct an online search for article directories and you will find several hundreds of these. Make a systematic list of the most desired directories and then submit your articles to them. This is the way to go!

You can submit articles in the following ways:

· Submitting manually

Some people love to do it all by themselves. If you are one of them, you may want to personally submit your articles online. If not, you can hire a personal virtual assistant for the same. These freelance workers know the best directories on the Web, so you can rest assured that your articles will receive the maximum exposure. You merely make the agreed payment and leave the rest of the hassle to them!

Freelance virtual assistants can be found very easily and their cost will fit into even the tightest budget!

· Submitting automatically

Many websites offer you the choice of submitting your articles online, by way of their convenient online submission services. Some such services require you to pay a fee per article or directory. This is great for fresh article marketers, but can end up being very costly if you continue for too long with this kind of thing.

You can pay a flat rate to some other submission services. This works very well for the future. You can also make half-yearly or annual payments, so that you can continue to submit your articles for that much longer a time! This method is indeed easy and convenient.

· Submitting articles with software

These days, you also have the choice of submitting articles by means of using a software for the same. This requires you to pay only a one-time fee and the product is yours forever! This software has an impressively huge inbuilt list of article directories; hence your distribution process is lightning fast and enjoys a vast reach. This lets you market and build your business with far less effort and far more efficacy as well!

You can find many types of such submission software online. It all depends on what type of product you want to purchase.

Conclusion

Article marketing is indeed one of the quickest and most cost-effective ways of promoting your online business. Make an effort to pen down a lot many articles and keep submitting them to online article directories. Believe me, the benefits of this are bound to accrue to you much sooner than you think!

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Have you ever thought about utilizing your online promoting skills to promote an off line business program for a fee? There is a big opportunity to make an income by using this situation. There are several reasons why your on-line advertising experience can be utilized to support traditional businesses and this article will look at those now.

1. Several off line businesses are struggling with advertising at the present time. Several of the traditional ways of off line marketing are not running as good as they did in the past.

A good example of this is the Yellow Pages which are no where near as effective for selling as they used to be. In the past, people used to routinely look in the Yellow Pages to find a program which they needed, but it is getting less utilized over the course of time.

In this era, numerous individuals will use the local search function on their favorite search engine to find a business they are looking for. Nowadays, if an off line business does not have an online presence, they are going to be losing out on a large amount of business as a result.

Can you currently see the potential to utilize your on-line promotional experience to help an off line business with their online promotion? This scenario creates a winning state of affairs for the off line business, for yourself and the business’s clients.

2. Do not forget that off line business owners are really busy individuals and they typically know nothing regarding online promotion. If you look at a whole lot of their web sites, their lack of on-line knowledge will become immediately evident. This can be where your online marketing skills can come into play.

If you take a closer look at these sites, you may notice that lots of do not even have correct meta tags in place. You’ll also observe that many of these sites have a poor design.

There’s plenty of cash to be created by cleaning up these inadequately designed web sites and by correctly optimizing the pages. As soon as the guests find it simpler to navigate about the web site, their 1st impression of the business will be far better.

3. If an offline business that you are operating with doesn’t have a lead capture form on their web pages, then you can add this feature in. Nearly all offline businesses that have created their own web sites are wasting daily visits as they are not capturing the contact data of their prospects.

You could likely make a full time income using your on-line advertising skills by simply inserting lead capture pages on every one of the business web sites that don’t currently have them. When you upload the lead capture pages, you are able continue to earn additional revenue by building e-mail follow up series for each of these off line business’s autoresponders.

Therefore you see, your online advertising skills are very much needed by off line businesses as they really don’t understand a way to accomplish this on their own. A number of these business owners may have some Internet promotional experiencebut ,, they are already frequently too busy to set things up on their own. These business owners will willingly pay you for your services.

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There are thousands of folks not just in the United States but also on different parts of the world who would be keen on quitting their nine-to-five jobs to switch for a home-based making money online business opportunity. Working at home is completely attracting to more people in different ways and can be an brilliant chance to get rid of the typical day-to-day working schedule. You have the freedom of working within your chosen schedule and away from the investigative eyes of your boss and other superiors. In other words, it is great to work without the stress of a tight schedule and a mad boss.

However, there are still individuals who are hesitant to start a home-based business despite of its attractive features and advantages. One of the reasons attributed for such uncertainty is that they are scared of losing their investment or being caught in a scam. Probably, they are scared of stepping out of their comfort zone that they have created earlier. They are aware|conscious that once they choose to quit their present job and failed on their home-based business opportunity, they will be in an awful financial situation.

Although this may be the case sometimes, normally there are successful work-at-home business opportunity ideas that you can take advantage from. You just need to make proper research on the home-based business opportunity that matches your needs, interests, and will help you get rid of your present financial situation. Your research will not just undertake your needs and likings, but also the legitimacy of your chosen business. Scams are really everywhere, yet you can get easily avoid it if you will just do your homework and you will be able to find something that is just right for you and can make you “a success out of a thousand failures”.

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If you are one of the individuals who doesn’t like their present job and like to do something original , different, and without using your skills and knowledge for the benefit of someone else, a work-at-home business opportunity is just right for you. And with proper research, you will be able to arrive on one of the trendy and probably the best home-based business opportunity – Online marketing money making business.

Although the Internet is said to be one of the “crowded market” nowadays, starting a work at home online marketing business is one of the cost-efficient investments that you can fancy. You can get rid of the congestion by searching for a unique niche that has yet to be accessed. Proper research must be done to locate the ideal opportunity. There are many individuals who have ignored the research phase and they have ended up being a loser in the end. You will meet hardships from the starting point and along your Internet marketing career if you do not know what you are getting into.

Another thing that must be considered on starting with any making money business opportunity is the tactics that you will employ within the process. Such strategies are very important since they will help you run your home-based business in different situations. These must be regularly updated to handle the fast-changing business environment of Internet marketing.