There are many different ways to get leads for your business, whether online, or offline, but you have to know what they are and how to market.

Therein lies the problem:

97% of all network marketers are failing, because the truth is: They have no idea how to market – properly.Their approach can be best described as: “The Shotgun Approach” – try anything and everything and see if it works…!

Especially, whatever ‘the gurus”, or their “upline” tells them and if it’s not working,they’re told “you must be doing something wrong” and/or “try harder”, or “do more of the same.”

Thankfully, there IS a right way to market to get traffic and leads to your website and business.

However, firstly, let me say that most people’s marketing approach is wrong before they even get to “The Shotgun Approach.”

How so?

* Marketing one’s primary business upfront
* Marketing their business, instead of themselves
* Marketing to “anybody”
* Not marketing to their ‘target market”
* Not building and/or having a list
* Not using a “Funded Proposal” and “SLO-Self Liquidating Offer” -a low cost offer + upsell and/or “free offer”
* Not using a “Sales Funnel” to “qualify’ their leads and prospects

I could continue, but I think you get the idea!

OK, now maybe you’ve heard of “Attraction Marketing” or maybe you haven’t and maybe you think it’s a load of hype, but once you understand what it is, you will understand that it makes sense and it does work -and how.

Having said the above then, let us briefly list the opposite of the above and the correct way to market:

* Market your Primary Business on the “back-end.” ie: to your list and your downlines!
* Market YOU, not your business
* Market to your “Target Market” in this case: other networkers -not your 100 list and “Uncle Bob”
* Market to your list of “qualified leads and prospects” aka “Opportunity Buyers.”
* Use a “Funded Proposal” on the front end -sorts leads, offers a ‘free’, or ‘low cost product” to fund advertising.
* Use a “Sales Funnel” to ‘qualify’ those leads and prospects that are right for your business.ie: Weed out the “tire-kickers” and “opportunity seekers!”

Now, you hopefully understand that Attraction Marketing is all about YOU and branding and promoting yourself as a leader and an expert in your field, whatever that is, whether it’s MLM, Computers, Marketing, Sales, Flowers, etc.

You also understand that it’s all about having a “marketing system” with a free, or low cost offer, possibly with an “upsell” that brings leads in, qualifies them(if they won’t spend any money, spend a little, try for a while, then quit, or stick around, you have your answer!) and you know who your best business prospects are.

In other words, say Sony has a new $1, 000 HDTV set on the market.How do they market it?:

* Sony “positions” themselves to get their NAME in the market -ok, it’s already there, but it took advertising.
* Sony “advertises” to their “target market”
* Sony uses a ‘Funded Proposal” ie: “Get 20% off -today only” “free ipod” or a “bait item”
* Sony uses a “Sales Funnel” -non-qualifiers need not apply.

They have their loyal customers, those looking for a $1, 000 HDTV set, those not yet ready, those who can’t quite afford it and those not interested and/or who don’t buy “Sony.”

Ok “nuff said.”

What are some ways to get leads:

* Article Marketing
* Forums: (a note: participate.Don’t spam the forums with ads!Use a signature file!)
* Search Engines
* Solo Ads
* Text Ads
* Riciprocal linking – link exchanging with other websites.
* One way backlinks
* Directories
* Social Networking: Facebook, Myspace, Twitter, etc. THIS IS BIG -if you’re not doing it, you’re missing a ton of potential leads!!!
* Blogging: THIS IS ANOTHER BIG ONE! “Blogging for traffic!!!”

Imagine if you had a link back to your website from all those sites above?Imagine, writing several articles, classified ads, etc every day, then submitting them to the appropriate places?

It wouldn’t be long, before you’d have leads streaming in and your website might just be doing quite well in the search engines!

Of course, if you have the budget, after your website is up(I mean a domain name and website, not an affiliate link), there are various SEO experts you can pay for a package where they will write articles, ads and other copy for you and in other words, do all the dirty and time consuming work for you.

However, if you’re starting out on a shoe-string budget, you’ll have to do it all yourself – but, you’ll learn a lot in the process and then you’ll be the “expert” and may somebody will pay you to help them!

By the way, that’s another feature of “Attraction Marketing” I forgot.Once people see you as “the expert” they’ll be coming to you and asking you for a solution to their problem and maybe even asking how they can join YOUR business!Stary,looking at and billing youself as that “expert” right now,start learning and pretty soon,you will be “the expert” that others are looking for -because you have “the solution!”

Richard Bligdon is an Internet Marketing Coach and List Building Expert who teaches other marketers Internet Marketing and List Building.He worked for 20 plus years in the Retail Sales and Service industries.He is an I.T. Professional/Network Administrator by trade.

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Business opportunity leads are thought to be indispensable in the mlm and network marketing world. Your business is none existent without any leads. That’s why home business owners do one of two things, buy leads or generate their own leads through marketing. Many network marketers quit marketing because they run out of money because they were chasing opportunity leads and had little to or usually no results, that means they never generated money to pay for their business expenses of generating those leads. There are 3 key reasons why you should shun business leads.

1. Just Curious & Not Serious
Most opportunity leads that you buy or filled out the form on your site are most of the time tire kickers. They are more curious about what it is that you are “selling”. You can spend hours with these leads but no matter you will do and how much time you’ll spend they will never join your business opportunity. You may have the most amazing opportunity to offer but these people have no desire to join and many will proclaim they never requested any information by filling out your form, and rudely tell you to stop calling.

These are the types of people who wouldn’t know a great opportunity for financial freedom if it bit them in the behind.

2. No Business To Be In Business
Business opportunity leads are those who usually have no business to be in business. More often then not these are people looking to make just a little more money to get out of bad debt. You might think that these are the people you would benefit from your opportunity, however that’s exactly the person you should avoid. This is if you come form a place of “need” into a business venture you will not have the type of mindset needed to create success in a business.

If this kind of prospect does join your opportunity they will most likely won’t have marketing skills, this means that they will have to learn and take courses so that they could market their business especially if they want to learn free marketing. If the members you sponsor have a “need” mentality rather then a strong “desire” mentality most likely they will not last a month in your down line let alone the learning curve of network marketing.

3. Looking to “Get Rich Quick”
Most business opportunity leads that you will come across have an illusion that the internet is the place to go to “Get Rich Quick” without spending money or time in their business. These leads don’t want to invest money and time, they are looking for a free business that will make them rich without any effort on their part. You probably realized a while back that it takes a lot of effort to create a successful business, investing both time and money to invest in order to create success.

You create success by committing on a daily basis to taking action marketing, prospecting and being able to invest in your self by investing in whatever training you may need. These are the types of people that if they join your opportunity will be gone within a month because they didn’t get rich instantly like they thought they would.

Which kinds of leads should you look for?

You shouldn’t be looking for leads, your leads are looking for you. You should be magnetically attracting quality leads to you through your marketing, The best leads that you will ever have are other network marketers but, in order to actually attract other network marketers to you, you need to have something they want. What you should do is start branding yourself, using blogs, videos, article and so forth. Create valuable content that helps them understand how to create success in their business, how to market and sponsor.

This way marketers who are struggling in creating success in their businesses will start seeing you as a leader, someone who can help them with whatever they need help with and will become your leads.

Stop wasting your time and money on business opportunity leads. Start learning how you can brand yourself as a leader in the industry and start attracting quality mlm prospects to you by clicking this link now Business Opportunity Leads Secrets