Link building the only way or strategy to get better ranking on the search engines, and getting more exposure and traffic from search engines. The number and quality of back links are the number and quality of votes your web-page is getting. And the higher votes will determine your position on the search engines for your search terms.
However votes are not equal and that will be determined by the quality of the vote, when an authority site vote for your page, the vote will be higher than other ordinary vote. And to understand this procedure we will talk about Google methods of determining the quality of these votes.
Google team have developed a tool to measure the quality of a web-page, they call it Page Rank (it’s short cut is PR), This PR tool give numbers between 0 to 10 to pages, and it only indicate the number of back links and quality of back links this page gets.
For u example if a page is getting PR2 it shows that this page have between 1000 to 5000 back links with PR0. All PR will be measured by PR0 back links, while each PR worth 8 times 8 the PR before it, PR3 is worth 8 times PR2 and (8X8) 64 times PR1 and (8X8X8) 512 PR0. But it does not by any way means that if you get 8 PR2 back links it will give you a PR3 page.
You do not need to get into this measuring method, you only need to understand that to get higher PR you need to get back links from high PR pages, and it also do not mean that a PR5 will be positioned higher than PR2 on Google search results, because there are more factors to position a page on the search results other than PR. But you need always to work for getting higher PR not only for your home page but also for some of your sub-pages as well.
If you can know how professional SEOers are building back links for their own sites, and you can do the same even better you will sure end up with great results and first page position. And as an expert on SEO I will reveal for you one strategy that can provide some great results.
Content sharing website could provide a good platform of one way link building, like squidoo or Hubpages or even articlebase. You only need to have an account then post an article their. And here what to do it very effective to reach great results
Let’s start with article you want to post there, it must have your keyword (the search term you are optimizing for) on the title, on the first paragraph and last paragraph. The content (article body) must be rich, unique (not posted anywhere on the net) and very related ( by using your main keywords and related keywords).
When posting the article on the website, try to get your keyword on the URL that points to this article then use tags if possible, use images and alt tags on the images, and when you are linking from the article to your page use your keyword as the anchor text (the text that carry the link) do not use click here or anything similar.
Now you have your page published with your one way back links, but it has a PR0 in the best cases, and we want to have better PR.
So start by bookmarking this page to all the social bookmarking sites you are using, the bookmarking will first of all index the page with the search engines and start a linking vote for it. But its not enough.
All professional SEOers use an automatic link building service or software to enhance pages that carry their links, they do not use the automated service or software to build back links directly to their own pages, but to build links to other pages like social media pages and articles pages that have links to their own, this way they can get fewer but with higher PR back links to their pages, instead of using the automated service to build thousands of PR0 backlinks to their pages, they use it to build hundred or even less PR2 or higher back links.
Here is a siquidoo page called one way link building that show you some automated link building services and software you can use and also give a great example of what we are talking about, its new but it’s on Google page 2 for the term “one way link building”.
There is one tool that can do all that together, it is a powerful that combines the power of social media, article marketing and social bookmarking together to create link wheels that point to your own pages. This tool is called Rank Builder and I recommend it to all webmasters.
When you build pages with rich content that also link to your own pages, then build links to those pages, you will get good quality back links to your pages and on the same time those page could rank high on Google and deliver you some high targeted traffic. So you will not only build one way links and increase page rank but also you will be building traffic funnels that could generate thousands of hits to your site.
Traffic and hits is a new factor Google use to position your website, the other factors are content and PR, so with this strategy you will be hitting Google, but not beating it, you will be beating you competition.
Here is a short report about How to Increase Link Popularity read it for more details.