Author Bio Box Mistakes Exposed: 46% Of Authors Destroy Their Article Marketing Efforts.
Are you reducing your article marketing success? I have recently examined current resource box mistakes on on the number 1 article directory. Are you one of the 46% of article marketers whose resource box doesn’t make the grade?
There are many ebooks on how to write an article, how to submit articles and even down to how to format it and what to include in your resource box. Writing articles and article marketing are standard online promotion tools.
Given that all this information is so freely available, would it surprise you that quite a few people writing articles still make common resource box mistakes and impair their article marketing efforts?
I visited the front page of EzineArticles where the latest published articles are shown. There are about 75 articles to go for. I wasn’t really controlled – I closed my eyes and opened 15 freshly published articles at random.
The rank 1 directory a extremely popular directory to publish your article and I found that authors were writing articles on topics ranging from talking with angels to getting your ex back. I was quite surprised at the range of niches chosen at random, there was no repetition of topic.
Just under 50% of the resource boxes just were inadequate. Seven of the fifteen showed that common resource box mistakes are still sadly evident.
With thousand of articles published, fifteen articles is a trivial sample size. A quick investigation can not possibly make an accurate conclusion on all articles published. But, these were the most recent publications and it shows the point I am making – just under 50% of the recent article authors were not getting the best out of article marketing.
Let’s look at the findings a bit more closely.
Common Resource Box Mistake #1 – The Ego
The most important goal of writing articles is to get the reader to click through your link in your resource box. When people read your article, they don’t care who you are, what you do or what your business is. People just want to know can you answer their question and how can you benefit them right now.
So, if you have got to add your personal information for branding reasons, do it AT THE END OF your first call to action. Why get people excited about your product or service to then put a mental block or stop sign in front of them before they click your link?
Of the article sample taken, 20% of authors stroked their ego first.
Common Resource Box Mistake #2 – Irrelevant Links
A usual resource box mistake! I think a lot of this is because of default resource box options. It is well worth checking and tweaking your default resource box before you publish your article. Even if you think your author bio is relevant, stop and think like someone who will read your article.
If they find your article for your tips on how to paint a wall then that person is not looking for a general DIY site link. They’re looking to find details on how to paint their wall. So reveal to them where to get the facts about painting walls.
The worst about the author box mistake in this category though, has to be totally irrelevant links. You’ve just spent a few hours in your day writing articles about bathroom plumbing. Why would your reader want to find out about your sky diving site? Your time and theirs has just been wasted.
Of the article samples taken, 20% of article writers did not include relevant links in their bio box.
Common Resource Box Mistake #3 – No call to action
The main aim in writing articles is to give people facts they’re seeking and to tell them where to get more i.e. go to your site. Yes, give them a call to action, TELL the people to click on your link.
Of the article samples taken, 6% of writers did not include a call to action in their about the author box.
Want to know more about writing articles and how to write a resource box?
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