Why Article Marketing?

If there’s one thing bloggers want more of, it’s readers! Whether you’re blogging for pet lovers, kids’ dentists, or Boston Red Sox fans, driving more people to your posts is surely a prime objective. And one of the best ways to drive traffic to your blog or website is through article marketing.

Articles on marketing is the process of creating short articles for publication and distribution by other websites and off-line publishers in exchange for at least one quality link back to your website or blog. Articles are normally published to article directories, websites made up entirely of articles submitted by authors. Article directories are usually free to publish to.

While it may seem counter-intuitive to provide your content for free to other websites, there are several benefits of article marketing:

1. Link Love. When other sites publish your content, you receive a link back to your blog. When properly optimized, this link will assist in helping you rate more highly for search engine results. When you rank more highly in Google and other search engines, you’ll get more organic traffic to your blog. And more traffic means more readers!
2. Validation. When your articles are published by others, you receive an unofficial recommendation from the publisher. It’s as if you’re getting a stamp of approval from another blogger or website. This recommendation will further your reputation and drive more readers to your site.
3. Expert Status. When you can say, “I’ve published 25 articles on pediatric dentistry,” you increase your web presence and ability to claim expert status. That means your trust level increases and makes you more believable.

There are a number of low- or no-cost online article directories where you can share your articles for little or no cost. This makes article marketing is also a cost-effective way publicize your blog.

Also, article marketing is a great way to make a smooth transition from one website to another. By writing an article that is highly targeted to your market you can lead them from article through to a resource box and a well crafted link that takes them right to your blog where more information is waiting for them.

One of the keys to great article marketing is to have a clear goal. It’s not enough to throw a bunch of great articles at the directories and hope people will make their way back to your blog. You’ll want to know what you hope to achieve from your article marketing. Is it more blog readers? Is it more comments? Is it to get them to sign up for your RSS feed or email list? Writing articles that draw people to your exact goal is one way to excel in article marketing.

However long you’ve been blogging, and whatever you’re topic, you’ll find that article marketing is an easy and inexpensive way to increase your blog reach and readership. Even if you’ve never written anything other than a blog post, you can leverage article marketing to make your blog readership skyrocket.

What Do I Write About?

If you’re a blogger wishing to increase your readership, article marketing can send highly targeted traffic your way, at low or no cost to you. Everyone wants free traffic, but newcomers to article marketing can get hung up on one question in particular: “What do I write about?”

Writing articles for article marketing is very similar to writing posts for your blog. Most experts recommend articles between 300-500 words, about the length of an average blog post. There are other similarities, too. When picking topics for articles, you want to choose subjects that:

…are of interest to your target market. If your audience for your blog is first-year kindergarten teachers, your articles should be aimed at that same audience. Remember, your goal is to drive TARGETED traffic to your blog – in other words, people who will read your article, find something of interest, and click through to your blog for more of the same. Don’t disappoint them by writing articles about “Red-Carpet Fashion” only to greet them at your blog with “20 Uses for Broken Crayons.” They’ll just be annoyed and will click away as fast as possible.

…are keyword-rich. Articles are a fantastic means for grabbing search engine traffic, as the content on the larger article directories is indexed very quickly by search engines. As a result, if you choose topics and titles that are full of relevant keywords, you can piggy-back on the ranking ability of the directories and channel readers back to your site. (Of course, always remember that you’re writing for human readers, not for the search engines and you’ll do great!)

…you know something about. Because you’re positioning yourself as an expert in the article, you should write about a topic you feel comfortable with, or do the research necessary to write an informative article. Hopefully, your blog is on a topic you’re intimately familiar with, so writing articles on similar subjects shouldn’t be difficult.

It’s important to remember that you are not writing a college dissertation. You’re writing articles for real people searching for real solutions to real problems – that’s it. Writing articles just to sound ‘smart’ and ‘accomplished’ will get you nowhere online. People are looking for good quality content that’s easy to skim, easy to read and that gets them the answer they’re looking for in the least amount of time. Always keep that top of mind when you set out to write your articles.

If you’re passionate and knowledgeable about your subject area, you probably already have some ideas for future articles. Wonderful! Start a list in a notebook or on your computer. That way you’ll have an endless supply of topics for the future.

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The majority of webmasters know if they offer no original quality content fighting for top search engine spots is an uphill battle. There are many ways you can build links and rank well in search engines without content, but if you can write decent articles about your niche ranking well will be much easier. Not only can you increase your website making it a valuable resource for your traffic, but you will also be able to use the content in your internet marketing campaign. People online want to know the best and easiest way to earn money online and from personal experience the better presence and resource you offer the more money you will be able to make. There are many ways you can monetize your traffic, but to get the traffic you must offer something to your niche.

The reason I title this post “creating quality articles” is when you are a writer the majority of your articles will have already been written by somebody else. If you want to have a successful article marketing campaign it is imperative you write articles that do not already exist. The best and easiest way to find out if a certain article has already been taken is going to Google and searching for the article title. Google will pull up all sorts of blog posts, articles, and even forum threads that have either the exact title or a title similar. Look through the first twenty results or so checking the articles seeing if someone has already wrote the article and ranked well in Google for it. When doing this you don’t have to give up on the article, but switch around the words within the title until you find an article that has not already been taken. If you use a title that has not already been dominated by blog posts and articles it will be much easier to rank well in Google for the title and benefit from search traffic.

When writing articles for article directories and your own presence one important thing to remember is people like linking to authoritative content. This means if you take the time making sure your article has the highest quality possible you will notice people linking to your article. This will help your article dramatically rank well within the search engines and when people can easily find your article in Google they too will begin linking to it causing a link snowball effect. Article marketing is one of the absolute best way to start building links and the reason for this is articles can attract links if they are written well. From the view of search engines when an article has many links to it the websites and blogs the article links to will carry quite a bit more authority.

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Most people who run a website or a blog are trying their best to earn money online. The problem is very few people understand the amount of work necessary and exactly how to become a trusted source. Article directories are one of the primary ways someone can go from unknown within their niche to a leader in a reasonable amount of time. To experience the full benefit of article directories it is a good idea to be running an online business so you can send the links that goes into the authors resource to a web presence. As you begin building links and a reputation using these article directories it is possible to begin making money from all the exposure. You must first learn how to write article directories and understand why they are important for anyone who is wanting more exposure for any reason. Some of the top article directories are within the top one hundred visited websites which is why they are still quite used today. The only way to really succeed with an article directory is practice and having many articles within the directory. Even if the article directory owner decides to post your article on the front page it will still only bring a limited amount of traffic so be sure you are submitting articles frequently to see maximized exposure for yourself and presence.

One important thing to know before you begin article writing or marketing is how to create links with HTML. The majority of article directories out their expert you to know how to create a backlink so if you would like to reach the top of Google for certain keywords learning how to create a backlinks with keywords between the anchor tags will be crucial. For all tutorials I recommend heading over to w3schools.com and going through the free HTML tutorials. Do not stop with only learning links if you plan on using your writing to make money online. Everything I have learned from w3schools.com has only helped further my online business and capabilities and a blogger and webmaster.

Another reason submitting to article directories is great for anyone trying to succeed online is becoming a well respected writer within a niche. The more articles you write and publish will determine the amount of exposure your writing will get. If people absolutely love your articles then they will share your articles with their social networks and look for you when they need information on your niche. Become famous within a niche means being searched for with your niches keywords. One good example of this is John Chow in the make money online niche. He has become famous for teaching people how to make money online using his blog and people actively search him out when needing to learn how to make money online. Article directories are a step in the right direction when you would like your name related closely to any given niche or topic.

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When you create an online business there will be many things needed for your success. One of the most important aspects of any internet business is the ability of the webmaster or blogger to brand and rise within the search engines. There is only one form of link building that can do both of these two things at the same time. If you run an online business you should create content in the form of articles that help people understand more about your niche. First publish the article on your website or blog then you can move onto article directories where you will gain prestige as a writer and build links which will help you rise in the search engines. You will not be the only one submitting to the top article directories so if you would like success then your articles will have to be of quality. The majority of writers out on the web publish articles that are not well written and really lack information on their niche. The reason for this is the majority of webmasters and bloggers are actually new to the online business world.

The first reason you should begin article marketing is to help you increase free website traffic. Article marketing will help you increase traffic a couple ways. First when you submit an article to a successful article directory such as ezinearticles.com you will start getting traffic directly from the article directory. People visiting the directory will see your article, read your article, and if they like it click on the links within your authors resource right below your article. These high quality directories will usually not use no follow within the authors resource which means you will be able to gain do follow backlinks. These backlinks will help your rise in Google and the other major search engines which will lead to more traffic and the potential to make money online free. Another way article directories help with link building is publishers will come take your article and publish them on their website or blog. When they publish your article they will also publish the authors resource and the links within.

Another great thing that article directories will help you do if you write expert articles is become a well known and respected writer within your niche. As your brand grows people will look for you on Google and within the article directories to see the information you provide. Branding is not a task which is completed overnight you must put in the time needed which is usually around one year. Writing frequently is also key when trying to become well known within your niche. The more articles you have in directories and published on your presence the more people will see and read the content you write. If people like the articles you write they will subscribe and share your work with their friends on the social networks.

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Are you a business owner that has been struggling to build traffic to your business? Then it is imperative to be aware that free traffic is what article submission can mean for your business.

Articles are one of the most effective ways to get visitors to your site because it provides them with quality free information. Once they read your article, if they like what they read, then they will be more likely to visit.

You just have to be sure that you provide quality articles. Otherwise, they won’t be effective for bringing traffic to your business.

One of the main things that you need for any good article is keywords. You don’t want to use more than two per article.

The keywords will help you determine the topic of your article. They are also the words that the search engines will use to know where to place your site in their free organic search results.

You have to be sure that you choose keywords to use that are related to your business. That way you will be targeting the customers that you need to come to your site.

For example, if someone gets online looking for information about dog training and you write an article about that, then this will give them good information for free.

However, if your resource box is promoting your business for golf clubs, then the reader will become confused because they expected something in their about dogs. The article keywords, subject and resource box all need to be similar, or you will not get any traffic from using this method.

Now, once you have the article written, you need to get it submitted to as many article directories as you can. The directories listing your site are how you will build back links to your site.

It is also one of the ways that people will find your article, so they can visit your site. The more article directories you get your article onto, the more exposure you will get for your site and this means the more traffic you will be able to generate.

You can also submit your articles to forums that allow it, social networking sites and use them on your blog. The more places you find to place your article, the better your traffic results will be.

Now that you are aware how article submission will mean free traffic to your business, you need to be sure you start using this method immediately. The sooner you get started, the sooner you will be able to generate all of the traffic you will need, so you can be on your way to success with your business.

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The main point of blogging is writing content that is specified towards a certain topic also known as a niche. If you want to start a blog there is many free resources that you can use to get started such as blogger.com and wordpress.com. Starting a blog is free at both of these blogging websites. Choose a good URL and niche making sure to pick something that you are extremely interested in. Personally I really like the online business niche the reason for this is online business does not tie me down to a super specific niche. Another good example of generalizing is rather than creating a blog about directory submissions it would be better to open your niche up and create a blog about internet marketing. Once you have your blog created and begin writing blog posts it is time to begin building links and traffic. The best way to market a blog is submitting your blog posts to article directories making sure to modify them so they fit all the rules.

When writing a blog post there are several ways to go about making sure they will work when submitting them to article directories. The first thing is to make sure the length is over five hundred words and is written using good English. This is a difficult part of blogging with the intent of submitting the post to article directories. When writing a blog post you will know when you are done writing the post. The problem arises when you feel like you are done, but you have only written a couple hundred words. There is a couple of ways to get past this and make sure you have enough content for an article directory. The first thing you can do is read new blog posts about the subject to pick up more information to write about. Go to Google’s Blogsearch and type in the name of the post. The search will bring up plenty of blogs talking about the same thing you are writing about.

Once you have a blog post written over five hundred words long it is time to make sure that it is in the proper format to be submitted to article directories. The first thing you need to do is take any and all HTML out of your article. If you put headings in then convert them to just regular text. If you put links in your article then you will need to take out the HTML and write the link out in text. Do not add the http or www to the front of the link since most directories do not allow you to put active links in the body of your article. It is also a good idea to write a summary for your article and the resource with two links. You are now ready to begin submitting your article to directories. If you need a list of article directories go to Google and search for “list of article directories”.

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Article promotion keyword research has routinely been among the primary factors in determining when the website promotion strategy of utilizing articles to drive traffic for an online business will in reality be successful or a total failure.

Typically, most keyword research is conducted using Google using the outcomes of that research getting incorporated into articles advertising campaign to be able to market your website with the intent of attracting more traffic or visitors in the articles which are written and submitted based on those niche keyword phrases which are uncovered within the initial research.

The reason behind the massive use of articles as a web site traffic generating method is because of the power behind this technique at driving targeted prospects aimed at your website and also the good success that occur out of this increase in web site traffic, generally in the form of realized income or profits.

Many successful online marketers realize that a carefully researched article can be the distinction between creating a sale or not, which is why they focus on providing quality content while using right keyword phrases to be able to drive targeted traffic for their website to ensure that their conversions are higher rather than within the toilet.

When writing articles for submission to the various directories you have to realize that in some cases thousands of content is posted within the larger article directory sites such as EzineArticles.com. The reality of this situation is that you have to do all you can being an author to make sure your article gets noticed above the rest or sticks out within the crowd. You are able to accomplish this by participating in proper keyword research.

Knowing exactly what the web surfers or searchers are looking for and what are the search engines are providing back in their results start to formulate your article promotion campaign by focusing on the money phrases for the niche commonly referred to as the long tail keywords or low hanging fruit.

Because article promotion is a component quality game and part numbers game it is important that you understand the effect each additional article you are writing for any profitable keyword and submit may have on your overall traffic generation capabilities and website promotion success. I would personally rather have 200 different articles each sending me One or two visitors a day rather than 10 articles each sending me 30 visitors each day.

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When you begin with an online business internet marketing will usually be one of your biggest struggles. Getting your website linked to by other websites should be a priority for you and the success of your online presence. Now article marketing is not the only way to gain backlinks and is definitely not the easiest, but in my personal opinion creating content is the best types of backlinks. Some of the other forms of website promotion include submitting your website to general and niche directories, submitting to social websites, writing and submitting to press release websites, exchanging links with websites in your niche, and creating your own network of websites which you can exchange links between.

Article marketing is an amazing resource for us webmasters and bloggers, but one thing should be known you need to understand that content is extremely important for your website and all articles you write should be published on your web presence. The reason you want the content published first on your presence is when Google finds the content they will only display one instance of it within their index. The website that Google finds it on first will usually get all the traffic and rank the best and you will more than likely gain more income if it comes to your presence rather than going to an article directory. This is what I do with my online business blog, every single article I write goes into this blog and before I begin marketing the content on other web presence in exchange for links I make sure the post/article is already indexed in Google.

If you have no idea what you are doing when it comes to article marketing just go to an article directory and read a few articles that are in your niche. This will help you understand what type of content will be accepted and what you should be shooting for. Write an article and submit it to a few different directories. Article writing in the beginning will seem strenuous and difficult, but if you push yourself to write at the very least a few articles each week you will begin to get better and better at writing. As you create articles and begin publishing them in the directories you may be disappointed at first. Article marketing usually will not take effect until many articles have been published and links have been found by Google pointing towards your website. You should make sure to follow the rules when submitting your articles into the directory it is really easy to get your article rejected. If you are not sure which article directories to submit to then I recommend trying ezinearticles.com, goarticles.com, articlesbase.com, buzzle.com, and any others you find.

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Article writing and marketing will usually be what makes or breaks your blog. This type of marketing is where you can quickly become an expert in your niche. Usually this will not happen overnight you will need to write until your fingers bleed until you have enough content on the net read by enough readers to be considered an expert. When you do submit an article to an article directory the true power comes from the article becoming published with the links in the authors resource box across publisher websites. You will only see the rise in search engines if you have a web presence and it will only be beneficial if you have intention of making money online or becoming famous. If you are a writer submitting to article directories the best place to create a presence will be using a blogging platform such as blogger.com, typepad.com, or wordpress.com. You can get a free presence, free storage, and free bandwidth meaning you will not pay anything at all to make your first dollar.

Now once you begin creating a presence you need to choose a topic which you know about and are extremely passionate about. This is important because success of a web presence and article marketing campaign is the person’s ability to keep writing year in and year out. Choose something which you can write about even if you have absolutely no inspiration. When choosing a topic for your web presence and article marketing campaign it is important to go general. There is a lot of talk about making money with specific niche topics, but really all this does is limit your audience and the amount of money you can make from a specific web presence. It also limits what you can write about making you cast out great ideas just because they don’t fit within your web presence niche.

When you get your web presence up and begin writing articles you will need to take the content and submit it to article directories. You can find many lists of article directories on this link building page. Personally I recommend finding around fifty directories all of which are highly visited by webmasters and bloggers. The reason you don’t need more than fifty is you will not be getting the majority of backlinks from the article directories themselves, but rather publishing websites that will place your resource links at the end of the article. You should also try to write every single day posting to your blog first then posting to the article directories. This will be the key to success making sure you are constantly increasing your reach with quality articles in your niche. Webmasters and bloggers will see you as an authoritative source of information and begin publishing your work as well as linking to your blog where the bulk of your writing will be contained.

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Do you use article marketing as a strategy to build links to your website? If you have just started to learn about article marketing, you have probably heard that you need to spin your articles, so you don’t end up with a lot of duplicated content on the internet. If you are a Mac user you have probably searched the web for a good article spinner for mac users, without finding a good solution. 

I have used some free web based spinners, but none of them has all the options as the new article spinner from the ContentProfessor.com. ContentProfessor is web-based and works in all major web browsers. 

Super easy to use!

I have been spinning a couple of articles, and I love the way this tool works. You can add synonyms with a few clicks, and also add your own synonyms very easy. You just highlight the word you want to spin and a pop-up with suggested words shows up immediately. All you have to do is choose your synonyms and click ok.

There is also an option to spin sentences. It works the same way, you just need to change the option from phrases to sentences in the top right corner. Highlight the sentence, type in another sentence, or as many as you like and press ok. This article spinner for mac is really user friendly and easy to use. 

You can export your articles to use different spinning formats 

One of the first thing I noticed about the ContentProfessor is the option to export your articles to different providers of article submission. I mainly use two services for this. One of them is Linkjuicer and the other one is Free Traffic System.The problem(so far) is that these two services use different spinning tags. The Free Traffic System use one kind of spin tags and Linkjuicer another.

Here’s the good news: The Content Professor will let you export your article from one format to the other with just a click of a button. There is no no need to copy and paste your text into a word document and use the find and replace tool to convert the article to suit the Free Traffic System. 

ContentProfessor comes in a free version and in a PRO version.

If you go for the PRO version there are some extra bonuses that comes with it, like a content library with thousands of PLR articles that you can load right into the article spinner and start working on immedeately. You can also download the PLR articles as bundles and store them on your hard drive. A good idea is to load them into your blogs as drafts. That way you will always have ideas for blog posts to write about. 

The free version only let you archive one article. I suggest starting with the free version and then upgrade when you are ready and need more tools.

You can use the FREE version of ContentProfessor as long as you like!